Public Sector

Genuine can help you…

• achieve multi channel media coverage,
• hold high profile or low key events and
• connect with the music, fashion, hospitality and retail industries.

VisitScotland engaged Genuine to deliver a citybreaks campaign targeting style-savvy Londoners and the agency successfully brokered a tri-party working arrangement between Harvey Nichols and VOGUE.COM – the first destination-focused campaign for these iconic style brands. Genuine successfully juggled negotiations between all three parties and a huge number of additional suppliers within an incredibly short space of time without ever once losing their enthusiasm for the campaign. Undoubtedly the highlight of the campaign was a celebrity and media event on Burns Night in Harvey Nichols Knightsbridge which was dubbed by PR Week as ‘the hottest ticket in town!’ Chris Hunt definitely knows his fashion and who’s fashionable and we were thrilled with the results.
Karin Finlay, Senior PR Manager – VisitScotland

Genuine’s ‘Alternative Burns Night’ campaign was nominated for a CIPR Award in 2008. Working for VisitScotland, the project promoted Scotland as a ‘must-visit’ destination for London-based professionals. Read more in our case study.

Chris and his team at Genuine surpassed their reputation for enthusiasm, commitment and good old fashioned hard work. Genuine worked very closely with The Scottish Government to create and deliver a bespoke campaign for the Glasgow: Scotland with style Design Collective at London Fashion Week. The outcome was a well developed, high level PR campaign which encapsulated and demonstrated the immense style and talent that Glasgow and Scotland has to offer.
Richard Bryson, Editor – Global Friends of Scotland, The Scottish Government

Other experience includes the Scottish Textiles Industry Association, communications for the Scottish Academy of Fashion and designing the first ever London Showcase for Textiles Scotland.