21st CENTURY KILTS

Genuine have helped drive awareness of the 21st CENTURY KILTS brand and create a strong fan base

We have a long standing partnership with 21st Century Kilts, during the course of which Genuine have:

Researched and analysed the business sector
Undertaken market research and identification of sales opportunities Designed a strategic marketing and business plan
Devised solutions to include multiple entry points
Achieved double page coverage in the Herald and Scotsman, including features and interviews
Re-designed and launched new website which will become transactional as of November 2011
Hosted a press day in London for the launch of Howie Nicholsby Ready-to-wear collection – attended by Italian Vogue, Tank Magazine, Handbag.com, Grazia, You & Your Wedding, Wedding Magazine and various journalists
Organised photoshoot for above press awaiting images and the following including; Attitude, Another Man, Shortlist and Esquire